E. T. ’s favorite candy was supposed to be M&Ms

From: Frank D.

Sent: July 28, 2022

To: undisclosed recipients

Subject: Fw: E. T. ’s favorite candy was supposed to be M&Ms

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Spielberg brought his idea to Mars Incorporated, the company that owns M&Ms, to ask if they could use their little candies in a scene where Elliott attracts the inquisitive alien back to his house. Universal Studios legally barred the company from seeing the final script, so Mars passed on the cross-promotional opportunity.

Spielberg and company then brought the idea to the Hershey Company to see if they could use Hershey Kisses, but the company was looking to get more exposure for their newest creation, Reese’s Pieces, and suggested the peanut butter filled treats instead.

Hershey agreed to spend $1 million for the rights to promote the use of their product in E.T., and Reese’s Pieces became the little alien's candy of choice. The agreement certainly paid off for Hershey, as the company reported a 65 percent increase in profits on Reese's Pieces just two weeks after the film premiere.

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