Controversy Makes Chick-fil-A One Of The Fastest Growing Brands On Facebook

From: Brett K.

Sent: August 5, 2012

To: undisclosed recipients

Subject: Fw: Controversy Makes Chick-fil-A One Of The Fastest Growing Brands On Facebook

I probably don’t have to tell you that Chick-fil-A is at the center of a great deal of controversy these days, concerning its open views on gay marriage. These views have led to a seemingly endless debate among Chick-fil-A supporters, opponents, and those who just want to eat some chicken and go on about their business.

One thing is for certain. The whole thing has given the restaurant chain a whole lot of press, and over the past month, the company’s social brand has been on the rise.

Was stating its views on the matter of same-sex marriage a smart decision on Chick-fil-A’s part? Tell us what you think.

Social media ad platform Optimal has released a list of the top performing brands on its Optimal Index for July. As a spokesperson for the firm explains, “The Optimal Index is an independent valuation tool to help determine the relative value of a brand’s current audience on Facebook by combining fan counts, engagement statistics and global fan valuation.”

“Interestingly, amid recent controversial comments made by members of its executive team, Chick-fil-A added 524,238 new fans in July, and more than 550,000 people discussed, liked or commented on the brand in the past week,” the spokesperson said.

Here’s the list. As you can see, Chick-fil-A cracked the top ten:

(Source) Read More